Sonic Branding in a Sound On World
With smart technology, social audio apps, voice search, and the low touch economy booming, sound is 50% of the brand experience. Sonic branding is an essential part of all brand strategy.
How Dove Succeeded Creating a Massive Sensorial Experience
Dove and Studio Resonate used sensory marketing to create a mood inducing music playlist for Dove’s latest body wash.
What Does Sadness Sound Like?
Music has the ability to make us happy and sad. What if the sound of sadness could be controlled to save us from suicide and depression?
What Does A Black T-Shirt Sound Like In Advertising?
Sound has power and influence in marketing. It is important for us to think outside the box in this voice first audio revolution. What does our brand sound like?
Developer Diversity in AI Creates The Best Product
In order to speak to a diverse and broad audience through AI, we must have diversity within the machine learning stage. Diversity in AI starts with diversity in the developers.
Near Range Audio Must Be Clear
Speaking to 2 experts in the near range audio space.
How To Create Relevant and Purposeful Voice Apps For Businesses
Branded voice apps are a very effective way to connect and engage with a brand’s audience. In this article, we discuss amazon alexa voice apps with Ilarna Nche of Matchbox.io
Pandora and Sound Marketing
Pandora’s Studio Resonate is helping create a new form of audio advertising. With their data analytics, they’re creating thoughtful and relatable marketing.
Does Your Sound Fit Your Brand?
With sound, 6 seconds could be more than enough time to instill a Pavlovian response and create an earworm of sorts that the consumer unconsciously registers deep in their brain.
Seinfeld; Building An Iconic Sound
We hold value in our theme music and sound in movie and TV. Why don’t we hold as much value to our sound and music in our brands and company?