We are a disjointed, distracted, and overstimulated world. The last thing we need is more noise. Learn why Mark Ritson took the stage at Cannes urging brands back to the basics: sound. Sonic branding now replaces the old “hokey” jingle as the cornerstone of long-term ROI.
SunChips created a 100% compostable bag, which is great! The problem lay in a bag design blunder that cost in terms of user experience.
What do tacos, church bells, & chihuahua’s have to do with each other? Let’s crunch down on this gordita of a Taco Bell story.
Discover how KFC turned the sound of frying chicken into an ownable asset through cross-modal strategy; proof that sonic branding is about more than just a cute jingle.
What if the signature sound for a sleek Scandinavian EV was inspired by a cat’s purr? Vinn ‘hit the gas’ on the idea, while General Motors shifted into a full sonic branding ecosystem of experience. Which sound story will drive more vehicles off the lot?
If the last thing a customer hears is an annoying beep, what does that say about the brand experience? S.O.T.A chose to listen.
Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic music playlist and carefully curated copy to make the mission and message unforgettable.
All brands make sound. It’s important to make sound on purpose. Sound strategy and sonic branding is the future of brand marketing.
There is a whole world of opportunity in marketing that has not yet been fully realized; sound. Jeanna Isham breaks it down and shares what she finds fascinating and useful so that you can better market your products and brands.
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