5 Reasons Coca Cola is A Master Marketer
Emotion in marketing equals longterm ROI and Goliath size marketing clout.
Music in Advertising Should NEVER Be Icing On The Cake
How can we possibly expect sound and music to create groundbreaking, show-stopping, award winning pieces of branding genius when it’s introduced as a secondary character in the first place?
Super Bowl Ads Fumble When Ignoring The Thing That Makes Football Great
Sonic branding is something sports have perfected over the years. However, recent Super Bowl ads scored low for the lack of purposeful sound in their ads.
How To Transform the David’s of Marketing into Goliaths
Sound In Marketing helps level the playing field between small business and corporation marketing by giving smaller budgets an opportunity to shine.
My Children Are Too Loud and Too Quiet
What if the sound that our brand emits is distracting and makes potential sales impossible? Sound is everywhere and in everything. With a sound strategy, a brand can sift through the clutter and make sound on purpose.
Sound Sensory; When You Only Have 1/5 of the Senses At Your Disposal
Sometimes brands are more about one specific sense like touch. But we can’t experience touch when online purchasing. What if we could make a sound “explain” a touch?
Marketing Like a Human; Using Immersive Experiences’ Best Practices
Our customer persona’s from January 2020 are no longer relevant. If we have to course correct, why not start with a stronger brand persona that involves a hint of humanity.
How Does Dynamic Sound Stimulate More Authentic Branding
Sound can make the difference between a sale and a lost customer. Finding the creative within the sound to deliver a message can change an adequate sound to an amazing experience.
How Does 3D Audio Better Communicate and Engage With a Brand Audience?
3D Audio is the immersive experience that we’ve all grown accustomed to without even knowing it. Now’s the time to design it with purpose within our brand marketing
POS Sounds Proven To Be A Brands Weakest Link
The point of sale (POS) is the last and most important interaction a brand has with a consumer. Research has proven that there is more to be explored including the payment sound itself.