Sound DNA
Sound alerts and notifications have been around since the beginning of time. We use them as identifiers for joy as well as peril. Shouldn’t our brand utilize this power for their own association as well?
The Sound Marketing Landscape in 2020
Ever wondered what’s going on in the world of sound in marketing. Pete Erickson from Modev is here to fill us in.
Women In Voice
Women in voice really is the inclusion of everyone that can’t be heard. We all tell a part of the greater story. Let’s celebrate, amplify, and empower one another.
How To Market Through Sound: COVID-19 and Beyond
Sound in marketing during COVID-19 and beyond is a great way to become relatable and stay relevant to your audience. It’s how you’re invited into their living rooms. The buyer persona of yesterday is different. Let’s adapt and relate.
Audio Alchemy with Steve Keller of Pandora
Audio alchemy, blending sound science with sound art, is a marketing approach that has been widely undervalued. By blending science and art, we can create a truly cohesive, sincere, and effective representation of brand equity.
Sound; An Interruption to Visual Addiction
We are constantly bombarded with visual stimulation. So much so, that we are consciously or unconsciously looking for ways to untether us from our tech addiction. And this is why the popularity of sound media is so perfectly timed. We want a good story and with sound we can have an adaptive experience instead of a disruptive experience. We can go about our day without the pressures of having to stop and look at something or click on something. We can just be.
Pragmatic Sound Marketing with Scot and Susan From Pragmatic Digital
Sound marketing can be an incredibly effective tool. Scot and Susan Westwater help us to break down sound technology and how to incorporate it into your current marketing strategy.
Alexa Skills Made Easy
Voice assistance in smart devices give brands and companies an opportunity to pitch their product to an audience that has already engaged and interested in what you can offer. Now you can create an Alexa skill that does anything from send customers white sheets to delivering polling information to registered voters all while building your list.
The Subtle Power of Sound In Hotel Marketing
Sound marketing in the hospitality industry is on the rise. The ability to equip a guest with convenience, ease of service, and revenue generating income for the hotels itself will not go unnoticed for long.
Implementing Sonic Branding with Purpose and Strategy
Being brand minded as opposed to campaign minded in your audio advertising strategy is crucial. Recognizing the different functionality and audiences based on the different platforms you are utilizing is also incredibly important.