The point of sale (POS) is the last and most important interaction a brand has with a consumer. Research has proven that there is more to be explored including the payment sound itself.
With smart technology, social audio apps, voice search, and the low touch economy booming, sound is 50% of the brand experience. Sonic branding is an essential part of all brand strategy.
Dove and Studio Resonate used sensory marketing to create a mood inducing music playlist for Dove’s latest body wash.
Music has the ability to make us happy and sad. What if the sound of sadness could be controlled to save us from suicide and depression?
Sound has power and influence in marketing. It is important for us to think outside the box in this voice first audio revolution. What does our brand sound like?
In order to speak to a diverse and broad audience through AI, we must have diversity within the machine learning stage. Diversity in AI starts with diversity in the developers.
Speaking to 2 experts in the near range audio space.
Branded voice apps are a very effective way to connect and engage with a brand’s audience. In this article, we discuss amazon alexa voice apps with Ilarna Nche of Matchbox.io
There is a whole world of opportunity in marketing that has not yet been fully realized; sound. Jeanna Isham breaks it down and shares what she finds fascinating and useful so that you can better market your products and brands.
Dreamr Productions. Sonic Branding & Sound Identities.
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