Sometimes brands are more about one specific sense like touch. But we can’t experience touch when online purchasing. What if we could make a sound “explain” a touch?
Our customer persona’s from January 2020 are no longer relevant. If we have to course correct, why not start with a stronger brand persona that involves a hint of humanity.
Sound can make the difference between a sale and a lost customer. Finding the creative within the sound to deliver a message can change an adequate sound to an amazing experience.
3D Audio is the immersive experience that we’ve all grown accustomed to without even knowing it. Now’s the time to design it with purpose within our brand marketing
The point of sale (POS) is the last and most important interaction a brand has with a consumer. Research has proven that there is more to be explored including the payment sound itself.
With smart technology, social audio apps, voice search, and the low touch economy booming, sound is 50% of the brand experience. Sonic branding is an essential part of all brand strategy.
Dove and Studio Resonate used sensory marketing to create a mood inducing music playlist for Dove’s latest body wash.
Music has the ability to make us happy and sad. What if the sound of sadness could be controlled to save us from suicide and depression?
There is a whole world of opportunity in marketing that has not yet been fully realized; sound. Jeanna Isham breaks it down and shares what she finds fascinating and useful so that you can better market your products and brands.
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