How Dove Succeeded Creating a Massive Sensorial Experience
August 30, 2021
Dove and Studio Resonate used sensory marketing to create a mood inducing music playlist for Dove’s latest body wash.
Articles:
What Does Sadness Sound Like?
May 7, 2021
Music has the ability to make us happy and sad. What if the sound of sadness could be controlled to save us from suicide and depression?
What Does A Black T-Shirt Sound Like In Advertising?
November 9, 2020
Sound has power and influence in marketing. It is important for us to think outside the box in this voice first audio revolution. What does our brand sound like?
Developer Diversity in AI Creates The Best Product
October 20, 2020
In order to speak to a diverse and broad audience through AI, we must have diversity within the machine learning stage. Diversity in AI starts with diversity in the developers.
Near Range Audio Must Be Clear
August 24, 2020
Speaking to 2 experts in the near range audio space.
How To Create Relevant and Purposeful Voice Apps For Businesses
August 20, 2020
Branded voice apps are a very effective way to connect and engage with a brand’s audience. In this article, we discuss amazon alexa voice apps with Ilarna Nche of Matchbox.io
Pandora and Sound Marketing
August 20, 2020
Pandora’s Studio Resonate is helping create a new form of audio advertising. With their data analytics, they’re creating thoughtful and relatable marketing.
Does Your Sound Fit Your Brand?
July 6, 2020
With sound, 6 seconds could be more than enough time to instill a Pavlovian response and create an earworm of sorts that the consumer unconsciously registers deep in their brain.
The Sound In Marketing Podcast
There is a whole world of opportunity in marketing that has not yet been fully realized; sound. Jeanna Isham breaks it down and shares what she finds fascinating and useful so that you can better market your products and brands.
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