Sonic branding is something sports have perfected over the years. However, recent Super Bowl ads scored low for the lack of purposeful sound in their ads.
Sound In Marketing helps level the playing field between small business and corporation marketing by giving smaller budgets an opportunity to shine.
What if the sound that our brand emits is distracting and makes potential sales impossible? Sound is everywhere and in everything. With a sound strategy, a brand can sift through the clutter and make sound on purpose.
Sometimes brands are more about one specific sense like touch. But we can’t experience touch when online purchasing. What if we could make a sound “explain” a touch?
Our customer persona’s from January 2020 are no longer relevant. If we have to course correct, why not start with a stronger brand persona that involves a hint of humanity.
Sound can make the difference between a sale and a lost customer. Finding the creative within the sound to deliver a message can change an adequate sound to an amazing experience.
3D Audio is the immersive experience that we’ve all grown accustomed to without even knowing it. Now’s the time to design it with purpose within our brand marketing
The point of sale (POS) is the last and most important interaction a brand has with a consumer. Research has proven that there is more to be explored including the payment sound itself.
There is a whole world of opportunity in marketing that has not yet been fully realized; sound. Jeanna Isham breaks it down and shares what she finds fascinating and useful so that you can better market your products and brands.
Dreamr Productions. Sonic Branding & Sound Identities.
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