Sun Chips’ Revenue Dropped 11% Over A Bag Design Blunder
January 16, 2024
No sound is too small. Take the sound of the 2010 Sun Chips biodegradable bag. Too much sound created major problems with the brands’ bottom line.
Articles:
TikTok, Ocean Spray, and Fleetwood Mac Get It- Do You?
January 15, 2024
What does Nathan do when his TikTok goes viral for him, Ocean Spray, and Fleetwood Mac? They all just ride the wave.
Powerful Sounds of A Cassette Tape and Other Sounds To Cherish
January 11, 2024
The sounds of a cassette tape were arguably more powerful and reminiscent than the music they actually played.
The Transformational Power of Sonic Branding That Can Stimulate Your Marketing Pitch In Seconds
November 10, 2023
Sonic branding is the extra bit of branding power that can send your brand identity into the stratosphere of notoriety and recollection.
Sound Strategy Transforms the Future of Pharmaceutical Sales
October 27, 2023
Some pharmaceutical sales companies have found a way to stand out in a crowd by utilizing their branded sound with an actual marketing strategy.
Sound and Sonic Branding Creates Action in Marketing
October 23, 2023
Emotion is a super power that creates sales, word of mouth marketing, and loyal brand advocacy. Consider using sound in marketing to create longterm ROI for your brand.
Sonic Branding is Sound Made On Purpose
October 5, 2023
Through the art of sonic branding and sound in marketing, brands are able to strengthen their awareness, connection, and conversion with their consumers by making sound on purpose.
Sound Branding is Small Businesses’ Secret Sauce
October 3, 2023
Small business has the opportunity to market through sound branding. With purposeful strategy, there is a huge opportunity for big returns.
The Sound In Marketing Podcast
There is a whole world of opportunity in marketing that has not yet been fully realized; sound. Jeanna Isham breaks it down and shares what she finds fascinating and useful so that you can better market your products and brands.
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