Kentucky Fried Chicken Rain
February 13, 2026
Discover how KFC turned the sound of frying chicken into an ownable asset through cross-modal strategy; proof that sonic branding is about more than just a cute jingle.
Articles:
Vinn; A Sonic Branding Case Study
September 3, 2025
What if the signature sound for a sleek Scandinavian EV was inspired by a cat’s purr? Vinn ‘hit the gas’ on the idea, while General Motors shifted into a full sonic branding ecosystem of experience. Which sound story will drive more vehicles off the lot?
SOTA; A Sonic Branding Case Study
July 15, 2025
If the last thing a customer hears is an annoying beep, what does that say about the brand experience? S.O.T.A chose to listen.
Purses By Moms; A Sonic Branding Case Study
July 10, 2025
Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic music playlist and carefully curated copy to make the mission and message unforgettable.
Sound Strategy For Brands Works
January 16, 2025
All brands make sound. It’s important to make sound on purpose. Sound strategy and sonic branding is the future of brand marketing.
Vegas’ Winning Hand; Sound Strategy Changing Sin City For The Best
April 25, 2024
Could Vegas be even more successful with a sound strategy for individual casinos, hotels, game category in mind? Could they go from disorienting to inviting?
Left Coast Airlines; A Sonic Branding Case Study
February 5, 2024
Left Coast Airlines hired Dreamr Productions to produce a branded podcast that advertised to both new and existing customers.
Sun Chips’ Revenue Dropped 11% Over A Bag Design Blunder
January 16, 2024
No sound is too small. Take the sound of the 2010 Sun Chips biodegradable bag. Too much sound created major problems with the brands’ bottom line.
The Sound In Marketing Podcast
There is a whole world of opportunity in marketing that has not yet been fully realized; sound. Jeanna Isham breaks it down and shares what she finds fascinating and useful so that you can better market your products and brands.
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