The Client
Blutag AI is a Voice Saas company. Its conversational ecommerce platform enables retailers to voice-enable their online product catalogs—via Amazon Alexa, Google Assistant, web, mobile, or chatbots—using generative AI to boost engagement and increase average order values by around 14%.
Blutag wanted to create a suite of sounds to use at checkout. They would then test these sounds out with their grocery industry clients.
The Mission
Dreamr Productions would create five functional sounds for Blutag’s voice shopping experience.
Table Of Contents
Services Rendered
Five functional sounds for the Blutag shopper experience:
- Item Added to Cart
- Duplicate Item Added to Cart
- Item Removed From Cart
- Shopping Cart Cleared
- Order Placed
The Process
To find the right tone, we searched first for natural organic sounds. We wanted to express the same familiarity of shopping in a physical store as one would have in the digital shopping experience. We tested the sounds of canvas bags, plastic bags, and a combination of both. We recorded different objects of different sizes and weights being tossed into the different bags to find just the right tone and lift.
Once our organic sound was in place, we turned to the musical element. We didn’t want anything too busy or complex as it would only play for half a second each. We settled on 1-3 notes each dependant on what the sound was for and the delivery would match the expectation. For example, item removed sounded a bit sadder, duplicat item had a bit of dissonance, and order placed was in a major key and sounded successful.
Functional Sounds Demo
The Solution
By combining tonal (musical) and atonal (non-musical) sounds to the functional sounds delivered, Dreamr Productions provided connection and relatability to online checkout.
Organic and tonal sound, woven strategically together, created functionality, relatability, and recognition into the Blutag shopping experience.
The Results
After completion of the project, the finalized sounds were given to a select group of Blutag’s grocery industry customers for testing.
The feedback from the test group was very positive. The sounds were well received. We at Dreamr are excited to partner again to create some more industry specific sounds.
