Pandora and Sound Marketing
August 20, 2020
Pandora’s Studio Resonate is helping create a new form of audio advertising. With their data analytics, they’re creating thoughtful and relatable marketing.
Articles:
Does Your Sound Fit Your Brand?
July 6, 2020
With sound, 6 seconds could be more than enough time to instill a Pavlovian response and create an earworm of sorts that the consumer unconsciously registers deep in their brain.
Seinfeld; Building An Iconic Sound
July 1, 2020
We hold value in our theme music and sound in movie and TV. Why don’t we hold as much value to our sound and music in our brands and company?
Sound DNA
June 30, 2020
Sound alerts and notifications have been around since the beginning of time. We use them as identifiers for joy as well as peril. Shouldn’t our brand utilize this power for their own association as well?
The Sound Marketing Landscape in 2020
June 30, 2020
Ever wondered what’s going on in the world of sound in marketing. Pete Erickson from Modev is here to fill us in.
Women In Voice
May 13, 2020
Women in voice really is the inclusion of everyone that can’t be heard. We all tell a part of the greater story. Let’s celebrate, amplify, and empower one another.
How To Market Through Sound: COVID-19 and Beyond
April 15, 2020
Sound in marketing during COVID-19 and beyond is a great way to become relatable and stay relevant to your audience. It’s how you’re invited into their living rooms. The buyer persona of yesterday is different. Let’s adapt and relate.
Audio Alchemy with Steve Keller of Pandora
February 27, 2020
Audio alchemy, blending sound science with sound art, is a marketing approach that has been widely undervalued. By blending science and art, we can create a truly cohesive, sincere, and effective representation of brand equity.
The Sound In Marketing Podcast
There is a whole world of opportunity in marketing that has not yet been fully realized; sound. Jeanna Isham breaks it down and shares what she finds fascinating and useful so that you can better market your products and brands.
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