Through the art of sonic branding and sound in marketing, brands are able to strengthen their awareness, connection, and conversion with their consumers by making sound on purpose.
Small business has the opportunity to market through sound branding. With purposeful strategy, there is a huge opportunity for big returns.
The last thing small business needs is to waste their time and money on something ineffective and un-proven. Sonic branding is the marketing gift that keeps on giving. You can get back to the important job of landing more clients and customers while your sound is working for your brand in the background.
Google, Facebook, and Tesla have never fully adopted sonic branding even though the statistics prove its effectiveness. Small business has an opportunity to cash in on something on the rise.
Sound strategy is the next best thing in marketing that everyone will figure out but haven’t yet. Now is small businesses’ opportunity to get ahead and market well.
Brand sound should be given the same attention and care as visual branding. It is 50% of the brand experience if not more.
Emotion in marketing equals longterm ROI and Goliath size marketing clout.
How can we possibly expect sound and music to create groundbreaking, show-stopping, award winning pieces of branding genius when it’s introduced as a secondary character in the first place?
There is a whole world of opportunity in marketing that has not yet been fully realized; sound. Jeanna Isham breaks it down and shares what she finds fascinating and useful so that you can better market your products and brands.
Dreamr Productions. Sonic Branding & Sound Identities.
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