Alexa, Send Me A Sample
We will continue to grow more and more comfortable with voice activated technology and we will use it more and more. This alongside the rapidly growing number of aps and developers utilizing new functions and possibilities on voice technology platforms, assures that audio is here to stay. The sound revolution is where marketers need to focus their attention on starting now.
How to Measure the Value of Sound In Branding
New technology gives us the ability to increase our sound predictive advertising in real time. Through focus groups as well as a massive collection of analytical data, we are able to target our audience in a more refined way than ever before. We need to stop putting audio second to video especially when it’s an audio based platform.
Mindful Sound and Audio Ethics In Marketing
Sounds are being made whether we realize it or not. It’s not a question of creating sounds, it’s about being mindful of the sounds that we create. Is our sound sincere or is it just a happy (or sad) accident? Patrick Givens Ethics in Innovation Patrick Givens, Former VP and Head of VaynerSmart, and I […]
Spotify, Pandora, and Other Advertising Options
There are so many ways to advertise on streaming media. I’ve listed just 3 in this episode. The point is that marketing needs to be audible, and we have an amazing opportunity to get in on it before the vast majority catches on.
How To Use a Universal Language in Your Marketing Strategy
The Marketing World is ever changing. It’s time to discover something new and unique.
