DR

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Pandora and Sound Marketing

Pandora Logo

Pandora’s Studio Resonate is helping create a new form of audio advertising. With their data analytics, they’re creating thoughtful and relatable marketing.

Seinfeld; Building An Iconic Sound

Seinfeld Music

We hold value in our theme music and sound in movie and TV. Why don’t we hold as much value to our sound and music in our brands and company?

Sound DNA

Sound alerts and notifications have been around since the beginning of time. We use them as identifiers for joy as well as peril. Shouldn’t our brand utilize this power for their own association as well?

Women In Voice

Women in voice really is the inclusion of everyone that can’t be heard. We all tell a part of the greater story. Let’s celebrate, amplify, and empower one another.

Audio Alchemy with Steve Keller of Pandora

art to symbolize personality archetypes

Audio alchemy, blending sound science with sound art, is a marketing approach that has been widely undervalued. By blending science and art, we can create a truly cohesive, sincere, and effective representation of brand equity.

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